Empire State Building Launch NFT-Powered Ambassador Program

What is the Empire State Building Ambassador Program?

The Empire State Building Observatory recently completed a $165 million renovation, creating an interactive museum, a dedicated guest entrance, and a redesigned 102nd Floor Observation Deck which offers floor-to-ceiling views of NYC, spanning 80 miles on a clear day.

The Ambassador Program, which is free to join, sees Uptop and Magic distribute exclusive NFTs to repeat visitors, which double-up as digital keepsakes and tickets to personalised benefits.

Dylan Hattem, Partnerships Lead at Magic, noted; “As New Yorkers, the chance to commemorate the Empire State Building experience with NFTs which provide a blend of tradition and digital innovation was an opportunity we couldn’t pass up.”

Ross Basri, Co-Founder of Uptop, added; “Selecting a partner with expertise in wallet technology was crucial to deliver an enterprise-scale solution for a large, publicly traded company. Magic’s proven track record in delivering user-friendly and secure experiences made them the obvious choice.”